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What is Solar Advertising?

Learn how solar advertising works and discover how solar companies boost leads with pay-per-call & digital strategies to connect with customers.

What is Solar Advertising?
Rawa John
Author
July 30, 2025
What is Solar Advertising?
What is Solar Advertising?
What is Solar Advertising?
Rawa John
Author
July 30, 2025

What is Solar Advertising?

Learn how solar advertising works and discover how solar companies boost leads with pay-per-call & digital strategies to connect with customers.

Solar advertising cites promotional activities and specialized marketing designed to connect businesses and consumers with solar energy solutions, products, and services. Solar advertising is far from traditional marketing, from environmental benefits and financial savings to technical facets like energy and installation independence. Solar advertising encompasses various strategies, like pay-per-call marketing, educational initiatives that explain solar technology, traditional outreach (direct mail, local events), and digital campaigns (content marketing, social media, and SEO). 

The ultimate goal is to promote adoption of renewable solar solutions, educate customers about incentives, and build trust. With the combination of community events, traditional promotions, solar advertising guides, and digital campaigns, customers' curiosity turns into decisions. Solar advertising is a powerful tool for creating impact of solar energy in the modern world and growing reach.

How Solar Advertising Powers Itself?

Solar Ads: Self-Sufficient Power

Solar advertising can do marketing all by itself via solar energy. The lights, digital signs, and billboards suck power from the traditional grid, having solar power on these will do the advertisement for itself. These are hooked up with solar panels that soak up sunrays, converting it to renewable and clean energy. Some of the energy/power can be stashed in the batteries as well. 

After the sun goes down, the stored energy/power can again keep the signs bright, fire up the digital screen, and light up the billboards. The message of your solar company will stay up all night without having to spew carbon and rack up massive electricity bills. This becomes a self-sufficient advertising system that shout outs to commitment of being green and broadcasts the company's mission.

15 Best Types of Solar Advertising  

Let's explore the 15 effective ways for solar advertising, especially when you want to boost sales and generate more phone calls.

  1. Digital Boards & Street Signs: Striking Appeal

Installer solar powered screens on city streets will allow you to showcase special offers, contact numbers, and promotions. Using solar energy keeps the company's message super adaptable, sustainable, and cost-effective.

  1. Pay-Per-Call Solar Advertising: Lead Gen Powerhouse

This unique strategy combines direct action of pay-per-call contact numbers with visual punch of solar powered billboards. The contact number displayed prominently with your service will allow interested customers to call. Since you pay only when an exclusive solar phone call and web leads comes in, it becomes an easy way to track ROI.

  1. Bus Shelter Displays: Targeted for Local Impact

Bus shelters in city centers offer high-visibility and high-traffic areas for your solar company's message. Solar-powered lighting allows the displays to stay lit all time of the day and night without getting an electricity bill by the end of the month. It is a prime way to connect with customers you work or live nearby which generates leads.

  1. Solar Billboards: Sustainable Outdoor Presence

If you want to advertise your solar solutions, solar billboards are the way of making it sure. Solar panels will light up information about the company and align with the brand's green practices. Your company's solar ads will become trustworthy to consumers.

  1. Geo-Targeted Google Ads: Pushing for Local Leads

SEO: Your Sustainable Solar Lead Machine

To amp your solar ads, run geo-targeted Google Ads. When someone in the area looks up the internet for 'solar services', your ad will pop up at the top. This will connect you with customers who are ready to make a decision. Resulting in boosting lead quality. 

  1. Content Marketing: Educational Guides & Blogs

Develop valuable e-books, guides, or blogs that answer questions about solar maintenance, incentives, and installation. Publish these content on the website to bring organic traffic. This tactic brings you inbound leads while establishing you as a credible expert.

  1. Social Media Ads: Visual Storytelling

Create compelling and eye-catching short clips and infographic posts to highlight solar promotions and benefits. Target the company's message to homeowners in your area implementing precise demographic and geographic criteria. Include a 'Click-to-Call' CTA (Call-To-Action) for more phone inquiries.

  1. Email Marketing: Personalized Communications

Send emails to your subscribers list about educational content about solar, promotions, and incentives. Ensure to add a phone number that connects with warm customers who are interested in your services. This will help you enhance returns from the growing leads database.

  1. SEO: Sustainable Lead Flow

Optimize your solar website's landing pages with keywords, like 'solar installation phone number' or 'solar companies near me'. This will rank your solar company higher in SERPs with a steady way to get more leads in low-cost. Effective SEO (search engine optimization) turns search visibility into customers.

  1. Video Marketing: Short-Form Stories

Create video content of 15-60 seconds that explains all about solar energy savings, installation timelines, and incentives. Upload these clips on TikTok, Instagram Stories, Facebook Reels, and YouTube Shorts. Viewers connect immediately when their interests are at peak.

  1. Retargeted Ads: Stay in Customer's Mind

Retargeting ads will show your solar ads to people who have clicked on your emails or have visited the website already. Such messages follow them on different platforms, like YouTube, Google Display, and social media; enhancing visibility one more time. This approach transforms warm leads into real customers.

  1. Online Rating & Review Platforms: Boost Conversions

Reviews: Boosting Your Solar Ad Conversions

Your GBP (Google Business Profile), HomeAdvisor, and Trustpilot reviews are a social proof. Request satisfied customers to leave a review. Other interested customers can reach you directly from the directory.

  1. Webinar Series: Lead Nurturing Sessions

Host webinars to answer questions and showcase your expertise in real time. Give a free consultation during or after the webinar to gain people's trust. It is a sturdy way to bag leads who have built trust in your brand or are already somewhat engaged.

  1. Chatbot Integration: Bridging Voice & Digital

Add a chatbot to your Facebook page or solar website for answering customers' questions right away. When the chatbot spots an inquiry, it can motivate the visitor to call. This converts curiosity to actual customers. Chatbot allows you to enhance lead conversion with no pressure on the sales team.

  1. Affiliate Marketing: Expand Reach via Partners

Collaborate with related businesses, journalists, and bloggers to promote your solar solutions, services, and products. Offer them a commission for each inquiry generated through them. This gives you the leverage to use their influence and improve your sales.

Why Combine Pay-Per-Call with Solar Advertising?

Benefits of Pay Per Call for Solar Advertising

Pairing pay-per-call advertising with solar powered billboards is a smart move for businesses to make the most. This approach gives the benefit of credibility of always-on, green media and visibility. All this at the cost of only paying when a customer calls your solar company. This money will go towards actual inquiries. It lets solar companies track which call came from which solar campaigns, allowing them to improve strategies. Below are some tips for designing pay-per-call solar ads:

Tip 1: Keep the Design Uncluttered & Clean

Avoid overloading the billboard with information and limit the amount of text. Your contact number, a brief headline, and with a clear CTA are enough. Clean designs allow people to get your message. Keep it simple so that viewers respond and remember your solar company. 

Tip 2: Position Billboard in High-Traffic Locations

Placement matters more than you know. Aim for highway exits, intersections, and busy roads. Consider the direction of flow where drivers slow down, it will allow them to view the billboard without any distractions. The more visibility the billboard has, the more inquiries you will get.

Tip 3: Opt for an Easy-to-Remember Number

Choose a contact number that is repetitive, rhythmic, and simple. It will make it easy for people to remember while driving or crossing a lane. Numbers with repeated patterns or digits are also easier to call. A well-selected contact number will be the key part of your solar company's advertising strategy.

Tip 4: Include a Solid CTA

Combine your contact number with a powerful and short CTA, like 'Call Now for a Free Quote!'. This will guide customers to take the next step. Use words that encourage people to act. A direct and clear message converts viewers into customers.

Tip 5: Display Your Contact Number Large & Clear

Your contact number should be easily visible, clear and bold - allowing people to view from a distance. Choose a color that stands out and avoid busy designs or small fonts, this usually confuses drivers. The contact number should be the first thing that people should notice when looking at the ad.

10 Advantages of Solar Advertising

Top Advantages of Solar Advertising

Future Proof & Innovate Your Solar Company

Solar advertising shows that your company is ready for cutting-edge energy trends. Solar technology keeps evolving, and the displays can be updated easily without any need for an overhaul. Showcase your solar business as a forefront of the energy market which will become a future-proof strategy for connecting with stakeholders and customers. 

Long-Term & Solid ROI

Solar tech for advertising can be a bit expensive, but consider it is a long-term saving. With the ever-increasing electrical bills, solar advertises for itself, thus saving money in the future. Businesses can also get grants, tax credits, or incentives for using renewable energy; this will boost Return On Investment in no time.

Low-Priced Installation in Particular Specific Areas

Advertising your solar company in remote areas can be affordable compared to advertising in crowded or main areas. In this way, the solar advertising paraphernalia will be able to generate power on the site while cutting down on other expenses associated with extensive infrastructure. It will also encourage people in such areas to opt for solar solutions.

Security & Energy Independence

Solar powered digital displays and billboards will not face fluctuations or outages from the main grid. It can continuously illuminate the company's message even during emergencies and blackouts and operate independently. It demonstrates solar as a reliable solution for areas where sometimes the power supply is prone to disruption. 

Attract Customers & Boosts Brand

Solar powered advertising affirms that your company is environmentally conscious and forward-thinking. It shows that your solar company is willing to innovate and serious about sustainability. Brands aligning with green values resonate with customers who care about the world. 

Built to Last & Super Reliable

Batteries and solar panels are engineered to outperform in all seasons, from pouring rains to freezing temperatures. The technology is built to last for years and also is dependable and robust. No matter where you put it and in which climate, this makes solar a trustworthy power solution for all types of outdoor media campaigns.

Flexibly Install Anywhere

Solar Ads: Freedom to Install Anywhere

Solar powered displays and digital signs can be put anywhere since they don't need power from the grid - from remote highways exits to bustling city centers, without any need of infrastructure. Be it a digital sign on a rooftop or a billboard out in the sticks, solar is a flexible and easy solution for advertising.

High Durability & Low Maintenance

Solar panels don't need a lot of maintenance and are tough built. The tech is engineered to hum along for years efficiently since there are no moving parts. A simple checkup from a technician to keep the system in good shape and a quick cleaning will keep things going. This increases cost savings on upkeep.

Building Greener & Smarter Cities

Solar advertising becomes a piece of a smart city ecosystem. Cities look for renewable energy solutions for their infrastructure to create a resilient power grid and reduce emission. Adding solar advertising to public spaces and streets will move them to transform towards a sustainable and smarter future.

Sharper Brand Differentiation

Implementing solar technology to advertise your solar company will set you apart from the competition. It will call attention to your unique selling point; eco-friendly and progressive approach. This marketing strategy will make you memorable in the crowd. Customers would like to connect with a solar company that takes responsibility and focuses on innovation.

Conclusion

Solar advertising is a transformative marketing strategy for businesses that want to connect with customers. Whether it is about pay-per-call solar campaigns, digital screens, or solar powered billboards, this benefits companies with cost-efficiency, sustainability, and visibility. Solar companies can flaunt their green bona fides via performance-based models allowing them to boost ROI. These advertising approaches empower you to generate inquiries, reach an audience, and cut through the noise. The future is all about clean energy, and solar advertising will do solar companies a huge amount of good; connecting in a more impactful and responsible way.

FAQs

What is solar marketing?

Solar marketing means promoting solar solutions, services, and products by pinpointing customers needs and showing them how your solutions meet them. This turns interests into sales.

What is meant by solar selling?

Solar selling means offering solar energy systems to homeowners and businesses.

What are solar sales?

Solar sales means helping commercial and residential customers buy solar systems by answering their questions, assessing their needs, and providing cost estimates.

How to use pay-per-call to get solar leads?

Display a contact number in your solar ads and only pay when a customer calls you. This allows you to connect with high-intent leads and track which campaign brought in more phone inquiries.

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