Calls-only ads for pest control businesses are a winning strike and an assured way to generate high-quality leads. These ads somewhat match the traditional way of marketing by putting you on the phone with customers instead of navigating them on a website. 

When a customer looks for local pest control services, your company's details will appear in an ad with a click-to-call option, which makes it easier for customers to reach out. With no distractions and no complicated forms, customers get to engage with pest control businesses when they need the most. Call-only ads benefit pest control companies with smart bidding and strategic targeting, also boost pest extermination calls.

Why are Call-Only Ads Effective for Pest Control Companies?

Pest is an urgent problem and when people look for concerned exterminators – they require help right away. Call-only ads PPC provide benefits by capitalizing on customers' urgency by bridging customers directly to your pest control business on a single click. This marketing strategy enables customers to get pest control services instantly by simply booking services via a call. You can augment your lead-generation strategies by opting for pest control phone calls and web leads. Pay-per-call lead generation reaches your staff to book rodent extermination services, bed bug removal, and termite control. 

These ads target mobile users who want to take action right away, and the best thing about this marketing approach is that you only pay for the actual calls. Call-only ads are a cost-effective way to ensure high-conversion rates and put an end to unnecessary procedures - guaranteeing maximum results with minimal efforts. Let's learn more about how to set them up and make the most from it.

Setting Up Call-Only Ads in Google Ads

Call-only ads are a potent tool for pest removal companies, helping to connect with real customers. Setting up call-only ads in a proper way makes sure that your invested budget is attracting high-intent leads. Follow the below steps to create a call-only ad campaign effectively.

Step 1: Sign-In to Google Ads & Create a New Campaign

-        Login into your Google Ads accounts.

-        Click on ‘+’ New Campaign Button.

-        Choose Leads as your campaign goal.

-        Select Search as your campaign type.

-        Under ‘Conversion Goals’ make sure to select the ‘Phone Calls’.

Step 2: Choose the Right Campaign Settings

-        Campaign Name: Enter a clear name like ‘Pest Control Call-Only Campaign’ or customize it according to your marketing requirements or local pest ad targeting.

• Network Selection: Uncheck 'Display Network' to dodge unconnected placements.

• Locations: Target local service areas to connect with nearby customers who see your ads.

• Language: Choose the language that is spoken in your area or by the targeted audience.

Pro Tip from DOPPCALL: Geo-targeting assists in decreasing CPCs while growing qualified local leads.

Step 3: Set Up Bidding Strategy

-        Select Maximize Conversions or Maximize Clicks for automated bidding.

-        If you want to opt for manual/customized bidding, go for the reasonable CPC for pest control ads (Cost-Per-Click) – keep the industry standards in view.

-        Enable Call Extensions to monitor/track ad-driven phone calls.

Step 4: Create a Call-Only Ad Group

-        Click on New Ad Group and name it like 'Emergency Pest Control Calls’.

-        Add relevant keywords that match what customers usually search for, like:

1. 'emergency pest removal services'
2. 'exterminator phone number'
3. 'pest control near me'

-        Use exact match [ ] and phrase match ("") keywords to enhance targeting.

Step 5: Write a Powerful Call-Only Ad

Your ad copy should be action-oriented, compelling, and clear

-        Headline: Make it sound benefit-driven and urgent.

• Example: 'Fast Pest Control Services - Call Now for a Free Quote!'

-        Description: 90 to 130 characters max.

• Example: 'Licensed Exterminators. 24*7 Service. Call now for Fast Pest Removal!'.

-        Final URL: Utilize the website's URL.

-        Phone Number: Enter your business number and make sure that it is correct and active at all times.

DOPPCALL recommends testing different versions of ad copies for best results with pay-per-call pest control campaigns.

Step 6: Optimize Ad Targeting & Scheduling

-        Schedule ads during business hours when someone from your staff answers calls.

-        Use device targeting to classify mobile users - since most people search from their phones.

-        Activate call recording option (if available) to monitor/analyze customer needs and call quality.

Step 7: Improve and Track Performance

-        Track/Monitor CTR (Click-Through-Rate) which includes conversion rates and call duration.

-        Use Google Ads call tracking option to see which ads get more calls.

-        Test different ad copies and adjust bids to enhance performance. A/B test different types of ad creatives and adjust various bids for best-performing keywords

 

10 Do’s and Don’ts of Call-Only Ads

Bidding Strategies and Smart Budgeting for Call-Only Ads

Opting for the right Google Ads bidding strategy for pest control makes sure that you are not overspending for a small amount of leads. The following steps will show how to set up a price-friendly budget:

1.     Choosing the Best Bidding Strategy

·       Manual CPC: It enables you to control the individual bid amounts but it also requires adjustments on a daily basis.

·       Maximize Clicks: This is where Google automatically adjusts bids to direct more calls that are also within your budget.

·       Maximize Conversions: Make use of AI for getting high-intent users that will most likely call.

2.     Setting a Functional CPC (Cost-Per Click) Bid

·       Start with a competitive CPC bid on the basis of industrial standards.

·       Decrease bids for low-performing ones and increase bids for high-performing keywords.

·       Track cost-per-conversion to make sure that your budget aligns with your ROI goals.

Final Thoughts

Call-only ads are an excellent hotline between customers and pest control businesses that need services. With the right strategic bidding, sharp ad copy, and complete setup, you can turn callers into customers. Don't let the budget weak or lead CTAs hold you from running your pest control business. Ensure to optimize, track, and fine-tune call-only ads strategies to keep phone lines ringing. Just remember, every unanswered call is a customer lost - so keep those ads active and jump in to save the day.

FAQS

How to reduce CPC (cost-per-click) for call-only ads?

You can run an effective CPC for call-only ads by increasing the Quality Score and enhancing ad relevance.

Is it safe to use ad extensions with call-only ads?

Yes, callout extensions and location extensions provide extra details about the offered services and add credibility.

How to track conversions from call-only ads campaigns?

Use Google Ads call tracking to see which campaigns direct more calls and which keywords are making people click.

What is the most effective bidding strategy for call-only ads?

Start with Manual CPC or Maximize Clicks to adjust bids and control costs based on campaign performance.