If you own a roofing business and not getting at least 100 leads in a month, then you are just leaving money on the table. The roofing industry is lucrative, and standing out in the competitive market can feel like an ascending battle. If you want your pipeline filled with high-quality leads, you need more than a regular roofer online marketing strategy. 

What are Roofing Leads?

Roofing leads are customers who show interest in roofing services, like roof installations, inspections, replacements, and repairs. These leads come from different sources - roofing pay-per-call campaigns, local directories, referrals, social media ads, and online searches. When marketing roofing business, generating quality leads for roofing contractors become the lifeblood of the business since they tend to convert interest into revenue.

There are 2 main types of roofing leads: 

i) Outbound (when you reach out based on lists and data) 

ii) Inbound (when a customer contacts you directly). 

Qualified leads are usually homeowners who seek roofing solutions, typically after events like visible roof damage or storms.

DOPPCALL is a roofer internet marketing agency that specializes in generating high-intent and exclusive roofing leads via pay-per-call, where you only pay when your phone rings with a person looking for your service. It is a guaranteed way to grow your roofing business with maximum ROI and minimum risk.

Why is Roofing Marketing Important?

Roofing marketing is very important for sustaining success in the competitive landscape. With thousands of roofing companies vying for customer's attention, being good at your work is not enough. Effective marketing makes certain that when a customer needs a roof replacement or repair, they should be able to find your company first. Studies show the roofing industry will reach USD 33.44B by 2030, which means an increase of 6.17% CAGR. And without right marketing, even the best companies go unnoticed. We understand and know the urgency at the back of roofing decisions. This is why targeted pay-per-call marketing is tailored to put your business needs in front.

Proven 15 Roofing Marketing Ideas

We connect businesses with customers who are seriously looking for services. This guide will arm you with 15 roofing marketing ideas designed to get you 100+ leads per month. So let's dive in.

1. Invest in a Mobile-Friendly & Professional Website

This is the foundation of roofing marketing strategies. Your website is the front door of your roofing business - make it count. It needs to be visually appealing to showcase your work with HD videos and images. Design it to be easy-to-navigate, this enables clients to give reviews, get contact information, and find your services quickly. Your roofing website should be super mobile-friendly because a huge portion of traffic comes from mobile devices. Google's websites are those which are mobile-friendly. 

Make your website a lead capturing web, add CTAs (Call-to-Action), like 'Call Us Now' or 'Get a Free Estimate' on every page. Especially for commercial roofing marketing, your website should be SEO-optimized to find more local leads. You will be surprised to know that Google gets more than 246,000 roofing searches every month alone in the U.S. This is why your website should be able to load fast (under 3 seconds fast).

2. Pay-Per-Call Advertising (The Secret Ingredient)

This is where we come in. Pay-per-call advertising is an industry-shifting tool for roofing companies. You only have to pay for potential and qualified leads who call your business. This is one of the most effective roofing company marketing ideas. Pay-per-call gives you high-intent leads, these are callers who want to discuss their roofing needs. This is a cost-effective marketing strategy where you don't have to waste money on clicks that often don't convert. Unlike social media marketing for roofing companies or traditional PPC marketing for roofing companies, pay-per-call marketing is a scalable lead generation marketing technique.

Pro Tip: DOPPCALL’s PPCall marketing, your roofing company can get a streamlined and focused service along with increased revenue.

3. Optimize for Local SEO (GBP is Your BFF)

Your roofing company marketing plan should include local SEO, and it is paramount for roofing companies. Know that Google Business Profile (GBP) is your best friend forever. It will show your roofing company to homeowners who need roof repair and usually search for 'roofer near me'. Do local SEO via GBP by claiming and fully optimizing it. Add service hours, photos (at least 20), and business information. Ask customers to leave a review and make sure to respond to every single of them. 

Make use of different online directories, like Yellow Pages or Yelp by entering NAP (name, address, phone number). Remember, inconsistencies can bring down your local rankings. Your GBP is a free front-row seat and will show your roofing company on top of SERPs. Also, display your licenses and certifications - Google considers these are trust signals while strengthening your presence in local SERPs. Below are some common certifications that most roofing companies have:

• NFRC (National Federation of Roofing Contractors)

• NRCA PROCertification

• RCAT (Roofing Contractors Association of Texas)

• GAF Master Elite Certification

4. Content Marketing: Become a Roofing Authority

Content marketing is considered one of the most product roofing company marketing strategies. Creating valuable content will position you as a pioneer in the roofing industry. Your blogs should be able to answer customer's questions. Write about:

• What to expect during a roof replacement?

• Benefits of professional inspections

• Different roofing materials

• Roofing maintenance tips

• Common roofing problems

• Asphalt vs. Metal: which roofing material is better for [city] home?

• Signs you need a new roof

• How much does a roof replacement cost in [city name]?

Roofing website's content also includes FAQs. Create a detailed FAQ section addressing common concerns. Research the questions that people ask on the internet or take suggestions from the 'People Also Ask' section of Google. Video content will soon replace written content, so create short videos showcasing testimonials, processes, and your work. Roofing informational videos will increase a lot of engagement. Content marketing warrants organic leads and builds trust over time. 

5. Use Storm Damage Triggers with Local Weather Targeting

To reach maximum customers, roofing companies have to become proactive in marketing. And this will require you to chase the storms. Keep a close eye on weather forecasts in surrounding areas. After the storm hits, launch targeted marketing campaigns. This includes running social media ads specifically for targeted areas that are affected by the storm. Offer emergency services and emphasize on quick response time. Show your company as a responsive solution provider for homeowners. This demonstrates your roofing company's commitment to the community and immediacy addresses a pressing need. Storms are roofing gold mines. Use weather tools to trigger ads when bad weather hits. Watch calls rolling right after you offer free roof inspection after the storm.

6. Door Hangers with QR Codes

An effective and traditional localized marketing tactic includes door hangers with a touch of technology 'QR Codes'. Distribute door hangers in neighborhoods in target areas or where you have recently completed some jobs. This enables localized outreach. Design these hangers with clear and catchy headlines having compelling offers, like 'Storm Damage Check-Up', 'Special Discount for Neighbors', or 'Free Roof Inspection'. Add a QR Code on the door hanger, when someone scans it via a phone, it should lead to the following:

• Your GBP to encourage reviews

• Dedicated landing page with special offer for customers who scanned the code via door hanger

• The website's 'Contact Us' or 'Request a Quote' page

• Roofing cost calculator

• Video testimonials

Via QR Code door hangers, you can track how many leads are generated via scans. This will allow you to measure effectiveness in your service area. 

7. Use YouTube for 'Before & After' Roofing Jobs

Build trust visually and show your craftsmanship by creating a dedicated channel for your roofing company. Focus on projects in your surrounding and service areas. Document projects for every roofing job and make HD videos before the work begins, during the stages, and after completion. Add dramatic transformations, show the damaged and old roof and then the newly installed pristine roof. Explain details in the video, like the used materials and how it affects the quality of your work. 

Further tell via text overlays or voiceovers about how you solved the problem and how the new roof benefits the customers. Don't forget to add your phone number, website, and company name clearly. Your YouTube video gets viral via SEO, and this is a tricky one - you'll have to add keywords here as well, such as 'New Roof Installation in [city name]', 'Hail Damage Repair Before After', or 'Roof Replacement in [city name]'. Request viewers to like, share, comment, and subscribe. Make sure to embed these videos on social media platforms, email newsletters, and websites to provide tangible proof of your capabilities and qualities.

8. Partner with Insurance Adjusters & Real Estate Agents

Doing this will create referral networks, hence providing you a stream of leads.

Insurance Adjusters: Adjusters need reliable roofers or roofing contractors, show the quality of work and prove your professionalism to earn their referrals. Show your ability to handle repairs that meet the adjuster's specifications and show that you are knowledgeable about insurance claims processes. Offer invoices, co-branded flyers, exclusive pricing, finder's fee, and detailed estimates that align with insurance company's requirements - just make their jobs easier for them and they'll flood you with customers. Build a lasting relationship with the local insurance adjusters who assess storm damage claims. Be present in their good books.

Real Estate Agents: Real estate agents need immediate roof inspections during the due diligence phase of home sales and property listings. Prove yourself as a responsive and reliable roofing company by offering transparent and fair quotes for any replacements or repairs during identified inspections. Educate agents by informing them about the value of well-maintained roofs, different materials, and common roofing issues. To connect with real estate agents, broker open houses and local real estate events. Networking will get you non-stop leads.

9. Boost Your Roofing Company with Influencer Marketing

Use local voices to build trust and amplify reach with the community and service area. For this, you first have to identify local influencers who have a good number of following on various social media platforms and who align with target demographic and audience. This includes real estate content creators, community figures, or home improvement bloggers. You can ask them to show behind the scenes, upload educational content, and give a testimonial in style. 

This could cost you a tad more expensive, but it will carry value. You'll have to provide influencers a paid partnership that aligns with their audience and content style or offer a complimentary service. It is important that you measure the impact by tracking inquiries and leads that come from the influencer's campaign. This will help you assess the ROI of the influencer collaboration.

10. Use the 3-Block Knock Strategy to Get Local Leads

Benefit from your completed projects to generate localized and immediate leads. After finishing roofing projects in your service area, identify more homes in the surrounding with a 3-block radius. Equip your staff with business cards, brochures, and professional door hangers to highlight your company's name, contact information, and services. When someone answers the knock, give a polite introduction and offer a benefit. If no one answers, leave business cards or door hangers.

11. Turn Browsers into Buyers with Flash Promotions

Create incentivize and urgency immediate actions from clients. Design limited time offers, value-added services, and special discounts that are available for a short period only, like 24, 48, or 72 hours. For example:

• Emergency Storm Damage Assessment - Limited Slots Available Today!

• Sign a Contract This Week, Receive a Free Roof Cleaning!

• Book a Free Inspection by Friday and Get 10% Off Your Roof Repair!

Make sure that promotions have CTAs and broadcast these promotions on different marketing channels, like via pay-per-call campaigns, website banners/pop-ups, email marketing, and social media. Create urgency and scarcity among customers, and they'll act fast and won't delay their roofing needs.

12. Network Locally via Your Chamber of Commerce

Build valuable connections and establish deep roots within the business community. If you are marketing for roofing contractors, join your local chamber of commerce to become a member. Get access to a network of influential and established businesses in your area, and in return, you can offer services and land more roofing jobs. Attend annual events, workshops, networking mixers, and chamber meetings to meet referral partners, customers, and other business owners. You can share details about your roofing business and expertise in such events.

13. Offer a Free Drone Roof Inspection Contest

To market a roofing company, make use of modern technology to capture leads and create excitement among homeowners. This will appear as a new-age aspect of drone inspection - their ability to provide comprehensive, efficient, safe, and high-resolution imagery without risking climbing the roof. Clients will think of your company as forward-thinking. Promote contests across various channels:

• Local partnership

• Email marketing

• Website

• Social Media

Make it easy for people to participate, keep a simple form with their email, phone, address, and name. If you are learning how to market a roofing company, creative campaigns like this are gold. Every contestant will be your valuable lead even if they don't win. Bag these leads by offering valuable roofing tips, free consultation, discounted inspection, and follow up. After the final draw, announce the winner publicly (with their consent), and share a picture or video of the actual drone inspection under process. This will encourage future participation and build credibility.

14. Use AR (Augmented Reality) Previews for Roof Styles

Offer an interactive and immersive experience that helps customers visualize their home's new roofs. As a part of your digital marketing for roofing contractors, integrate and explore AR apps or tools that allow customers to 'see' a wide range of roofing styles, colors, and materials on a picture of their house. This technology pulls out supposition and customers can virtually apply different tile patterns, metal roofing, or shingle types to their current roof.

AR can be a powerful tool for selling after the initial consultation and marketing for roofing companies. It saves you the time of showing long sample catalogues, whereas you can present a personalized and real-time preview of how the new roof will look on a customer's house. AR experiences encourage longer interactions and high engagements with your brand. It makes the decision-making process a new way to look for roofing solutions.

15. Optimize with A/B Testing

This is the last and the best marketing for roofing companies. By refining your digital marketing for roofing companies, you can continuously get more leads and maximize effectiveness. Test the website, pay-per-call ads, Google Ads, email marketing, social media ads, etc. every marketing strategy that you have opted for. Use analytics data and tools to track which version of the A or B test leads to more desirable results (lower cost per leads, more phone calls, higher conversion rate, etc.) After identifying the most effective version, implement it permanently and then test new variations. This looped process makes sure that your marketing budget is always working proficiently, assuring improved and uninterrupted lead generation.

The Takeaway

Becoming stiff in the roofing market demands targeted and smart marketing. The mentioned 15 roofing marketing ideas will hook you 100+ new leads each month, also proffering creative outreach, cutting-edge tech, and local visibility. These strategies will deliver real results and build trust. With DOPPCALL's pay-per-call advertising, you can get high-intent leads and your phone ringing. We have held a reputation of the best roofing marketing companies in the industry. Implement these ideas and watch your roofing business get one qualified at a time and dominate the competition.

FAQs

What is roof branding?

Roof branding is how a roofing business creates a distinctive identity that shows homeowners what they offer and who they are.

What are roof leads?

Roof leads are customers who show want roofing services - customers looking for new installations, replacements, and repairs. These leads come from calls, referrals, ads, and forms.

What are roofing pay-per-call leads?

Pay-per-call for roofing pulls high-intent clients who are looking for services. You only pay when someone calls your roofing business. It is a result-driven and cost-effective marketing method. These callers want immediate service, helping you get more jobs.