Looking for more customers for your pest control business? It is not only about eliminating pests - it is all about smart pest control marketing. If you want to expand your pest control business, the best strategies can keep you ahead of the competition, build trust, and attract more leads. From paid ads to SEO tricks and social media marketing to referral programs and pay-per-call campaigns, the following 15 tried and tested tactics will aid in growing your pest control business, increase revenue, and boost visibility.

Expert’s Pest Control Marketing Ideas to Get More Leads

The following strategies will result in long-term growth and wins - setting your business apart in the pest control industry. 

• Run Pay-Pay-Calls & Google Ads Campaign

A powerful way to generate pest control leads is by running pay-per-call and Google Ads campaigns. PPC advertising will show your ads on top of the searches when customers look for pest control services or queries like ‘emergency pest control’ or ‘pest control near me’. To drive the campaign seamlessly, opt for call tracking to see which ads get more calls. For better and faster results, benefit from DOPPCALL’s lead generation service – enabling you to connect with customers who are actively searching for the best pest control business.

• Optimizing Website for Local SEO

Optimizing websites for local SEO is essential for attracting local customers. This is done by targeting location-based keywords like ‘best pest control services in [city name]’, ‘best exterminator near me’, or ‘affordable pest control’; this will rank the website higher in SERPs. 
To improve visibility for regional customers, you need to create location-specific landing pages for the various offered services. Google My Business for pest control (GMB) is a catalyst for boosting a pest control company. Adding the right business details like high-quality images, service descriptions, and contact details will help your company appear in Google Maps and local searches. This results in increased bookings, inquiries, and customers giving reviews.

• Offer Discounts and Referral Incentives

The oldest and most effective marketing strategy is word-of-mouth - opt for pest control referral programs to offer incentives to heighten your business. Request the existing customers to refer your business to family and friends in return for discounts on their next service. Treat your loyal customers with special treatment by conferring them discounts on pest control services and seasonal pest control offers. This technique will build a strong reputation in the community.

• Go for Social Media Marketing

Social media marketing for pest control companies is definitely a game-changing strategy for growing your business. To showcase the company's expertise and connect with local customers, there are different options like LinkedIn, Instagram, and Facebook. Reaching homeowners and businesses who need home pest control solutions becomes easier when you run ads on Instagram and Facebook. You can reach more leads by sharing visual content like infographics, videos, prevention tips, customer testimonials, and before-and-after pest control stories. All you have to do is consistently interact with followers and post on the platform; this not only grows the business but also builds credibility as well. 

• Leverage Email Marketing

Sometimes, you need to constantly remind your customers about your business, and the best solution for this is email marketing for pest control. Use email automation to send promotions, special offers, and seasonal reminders regarding pest control solutions, preventions, and treatments. Personalized pest control emails work like a charm and keep the customers loyal. 

• Create Informative Content and Blogs

Creating informative content and blogs assists in educating potential customers about the business. Write blogs like:

- Prevention tips

- Solutions

- Common pest problems, etc.

This will show authority in the business. The best practice is by optimizing blogs via SEO - answering customers' questions, adding educational videos, infographics, and using relevant keywords will boost search rankings. Upload well-structured blogs will increase conversions and drive organic traffic. Write blogs having long-tail keywords like ‘DIY ant prevention tips’ and ‘how to get rid of bed bugs fast’ to boost organic traffic. 

• Partnering with Realtors and Local Businesses

To generate more leads for your pest control business, try partnering with realtors and local businesses. Contact property managers and real estate agents who usually require pest control services in rentals and houses. Offer special deals to rental companies, landlords, and homeowners to secure long-term relationships and contracts. This also creates a stream of referrals while increasing the business's local reputation and expanding your reach at the same time. 

• Utilize Reputation Management and Online Reviews Platforms

Encouraging satisfied clients to give reviews on Yelp and Google - this empowers businesses to boost local search rankings and credibility. Ensure to respond to every review, whether they are positive or negative (pay close attention to negative reviews to turn them into positive ones). Managing online reputation will make your pest control business stand out from competitors, increase conversions, and enhance brand image. 

• Local Advertising and Door-to-Door Flyers

Local advertising and door-to-door flyers are another traditional way of reaching out to newer customers in the city. Deliver or distribute door hangers at the doorstep with special /limited offers. For local advertising, display ads on community boards, magazines, and newspapers. This will attract homeowners and build brand recognition. The local community will keep your business in mind at the time of need. 

• Harness Video Marketing

Video marketing has become the most effective way to showcase your expertise and engage with potential customers. Create videos like:

- Customer success stories and testimonials

- Pest control process videos

- Behind the scenes of teams at work

Uploading these videos on TikTok, YouTube, and Facebook will enable your business to reach more clients, drive engagement, and boost brand awareness. 

• Implementing Live Chats and Chatbots on Website

Boosting conversions and enhancing customer engagement is a result of live chat and chatbot implementation on the website. Enable instant responses and AI-powered chatbots to give informative information about pest control solutions 24*7, get quotes, book services, and handle customer inquiries. These techs make your pest control websites increase bookings, give personalized support, save time, and streamline communication, resulting in improved customer satisfaction. 

• Start a Seasonal Pest Awareness Campaign

When the pest seasons arrive, try to launch a seasonal pest awareness campaign, customers will prefer your business on a top priority. Add offers in the campaign like seasonal promotions offering services including rodent prevention in winter and termite control in spring. These seasonal campaigns are usually advertised via email newsletters, social media, and blogs. 

• Adopt SMS Marketing

SMS marketing is a fast way to boost conversions and engage customers. SMS marketing mainly includes appointment reminders, discounts, and exclusive offers, this will keep the clients informed at all times. Also, keep up with SMS and missed calls by providing them quick responses. 

• Get Listed on Online Directories

Ensuring that your business is highlighted, get it enlisted on online directories like Thumbtack, HomeAdvisor, Angi, etc. This will allow your pest control business to connect directly with customers. Add the company's star details like customer reviews, detailed service descriptions, and HD images; this will get your website on top of the searches. 

• Sponsor and Attend Local Events

Sponsoring and attending local events will build brand awareness to a higher level. Start by sponsoring community fairs and sports teams, and participate in business expos. Educating people with informational booths will engage the local audience. People will start noticing your business and will build trust. 

Conclusion

Marketing a pest control business can feel like a wild goose chase, but with the right blend of customer referrals, social media, paid ads, and SEO, you can grow your business and attract more leads effectively. Implementing a strong strategy with fresh blogs, videos, and reviews will get your business up and going for a long time. Being creative and consistent are a major key to success. 

FAQs

How to use video marketing for my pest control business?

Create videos having content like customer testimonials, pest prevention tips, and before-and-after treatments and solutions. Post these videos on social media and YouTube.

How important is SEO for marketing a pest control company?

SEO helps in enhancing rankings on Google resulting in increased bookings and driving organic traffic.

How to retain pest control customers?

Pest control customers become loyal when you keep them engaged via conferring excellent customer services, seasonal checkups, referral incentives, and discounts.