Are you a solar company grappling to fill your sales pipeline? Did you spend countless money on low-quality leads? In the ever-growing solar industry, bagging qualified leads is the nucleus of your business. It is mainly about employing the right solar marketing strategies online advertising services–designed to bring you 1000+ leads every month via cutting-edge technology and precision targeting. We understand the potential of the solar sector and the unique challenges that come along. We specialize in pay-per-call marketing, connecting you customers actively looking for solar solutions. 

Why Marketing for Solar Businesses is Important?

The U.S. solar market will grow over 22% by 2030, meaning that competition will only get tougher. Solar has become a revolutionary shift. Businesses and homeowners are now aware of substantial cost savings, energy independence, and environmental benefits that solar offers. The solar landscape has become very crowded, making a strategic and robust solar power marketing strategy hard to avoid. You need to capture attention, connect with genuine customers before the big sharks do, and stand out. The following 10 solar marketing strategies are weighted towards pay-per-call lead generation and SEO. 

10 Actionable Solar Marketing Strategies

Before we look into how our service can boost your lead flow, you'll explore the fundamental marketing strategies that lay the groundwork of your business' growth.

1. Pinpoint Customers with Geo-Targeted Google Ads

Geo-targeted Google ads give you a good spotlight due to its exceptional precision for the solar market. Your ads will show to the people who are ready to make a decision. This marketing strategy for solar panels maximizes the relevance of your message and minimizes waste ad spend, while leading to more quality leads.

Eliminating Competition: Geo-targeted Google Ads for solar companies combats local competition and dominates the SERPs in your targeted cities and neighborhood – making it a one of a kind marketing strategy for solar businesses.

Apprehend Instant Demand: People look for 'solar quotes [city name]' or 'solar installers near me' on the internet, geo-targeted ads will put your company in front of them.

Optimized for High-Value Area: Understand all about more favorable solar conditions, towns having higher homeowner interests, or certain zip codes. This will allow you to allocate a budget for these specific regions.

Make sure to combine geographical modifiers with solar keywords. Plus, craft a one of a kind hyper-local ad copy; the descriptions and ad headlines should be clear.

2. Get Leads Flowing with Pay-Per-Call Advertising

Pay-per-call marketing is like SEO got injected with steroids. Traditional marketing methods like PPC make you wait for months for converting traffic into leads, whereas implementing pay-per-call will only charge you when a customer calls – pay only for genuine phone calls generated matching your criteria.

How Pay-Per-Call Advertising Works?

• You have to set a desired solar niche (commercial, residential, etc.), call duration, and geographic location.

• It drives targeted calls from affiliate networks, directories, social media, and search ads.

• You receive inbound calls from solar customers.

Why Pay-Per-Call Advertising is More Effective?

We are a solar marketing company, helping solar businesses achieve the following:

• You only pay for real results rather than clicks or impressions.

• Reduces lead qualification time.

• 90% callers convert than form leads.

How Pay-Per-Call Advertising Delivers 1000+ Leads Per Month?

No Long-Term Commitment: Pay-per-call marketing offers flexible models where you are able to scale your ad campaigns based on business requirements.

Cost-Effective ROI: PPCall marketing elevates conversion rates where you pay for actual engagements.

Targeted Campaigns: This marketing strategy defines geographic targets and your customer profile, making certain that whenever you get a call from a customer, they are really interested in buying.

Real-Time Connection: You don't have to send cold emails or wait for customers to fill a form, when a client calls, they want to connect with your sales staff right away.

Pre-Qualified & High-Quality Leads: Pay-per-call marketing allows you to connect with customers who are already primed to convert, this leads to higher close rates.

3. Create an Interactive 'Solar Savings Calculator' Tool

Customers only opt for solar when they have one question in mind 'How much will I save?' You can give a personalized and direct answer to this question from your website, it will become a significant breakthrough for lead generation. Offer a 'Solar Savings Calculator' tool that addresses customer's concern – it is a powerful way of marketing solar energy companies.

Why is a Solar Savings Calculator Tool Beneficial?

Qualified Leads: Customers using your tool are interested in solar, this will warm a lead before they make a call. Consider this tool as a cogent solar digital marketing strategy. 

Trust & Education: It busts myths about the financial aspect of solar and builds trust while showing transparency.

Powerful Lead Magnet: Ask customers for phone number or email before sending them the savings report, keeping visitors engaged and turning them into qualified leads.

Instant Personalization & Gratification: Customers get personalized and immediate estimation of their savings which illustrates tangible benefits and builds excitement.

Your Solar Savings Calculator should ask for the following details to get guaranteed leads:

• Desired percentage of energy offset

• Utility provider

• Roof size/type

• Zip code

• Average monthly electricity bill.

Make sure your tools show local electricity rates, solar rebates and incentives, and sunlight exposure. Customers will get a good idea on how much they will be saving, projected payback period, potential increase in home value, and environmental benefits.

4. Leverage Ringless Voicemail Drops for Direct Engagement

Solar email marketing is now an old school approach because emails can get lost in packed inboxes and phone calls often go unanswered. This is where RVDs (ringless voicemail drops) become a non-intrusive and efficient way for solar company marketing to advertise directly in the customer's voicemail box. People usually don't answer unknown calls and check voicemails, in this way, your message will be heard.

RVDs are not cold calls since the phone doesn't ring. This allows you to craft a compelling and concise message for the targeted audience. RVDs have become a lower cost per contact compared to direct mail and telemarketing – making them an effective tool for solar energy marketing campaigns.

5. Build High-Converting & Mobile-First Landing Pages

If your solar website is not optimized to convert, then those thousands of visitors are just flowing out of a leaked bucket. High-converting landing pages are necessary to drive a specific action and capture leads. These pages must be designed by keeping the mobile-first approach in view. Landing pages should include CTAs, forms, images, different headlines, and contact numbers to improve performance. This is the best tactic in digital marketing for solar companies.

This increases UX (user experience), enhances engagement, and reduces frustrations. When your landing page turns visitors into customers, ad spend will not bother you at all. For the customers, a fully optimized page will reduce distractions and guide users to desired actions. Also, you can customise each page to match your specific solar energy marketing plan and ad needs.

Key Elements of Mobile-First & High-Converting Solar Landing Pages

• Clear contact options

• Fast loading speed

• Responsive design

• Social proof (star ratings, reviews, testimonials)

• Simple and prominent lead capture form

• Benefit and concise-oriented copy

• Compelling hero videos/pictures

• Crystal-clear headlines

Note: Google smiles upon mobile-friendly sites. 

6. Run Retargeting Ads on Display Networks

Visitors can forget to contact you, and it is very normal. This is why retargeting ads on display networks plays a huge role in your solar marketing strategy. Retargeting means re-engaging with customers who showed interest via interacting with your social media, watching your videos, or visiting your website, but they did not call or request a quote.

This marketing method becomes a gentle reminder about your solar company. This is another cost-effective marketing strategy where solar companies can expect high conversion rates since customers have shown prior interest. It also allows you to do deep research on your audience, further allowing you to customize retargeting ads. It matches the preferences and makes solar energy marketing an eloquent tool for steady growth.

How to Implement Retargeted Ads Effectively for Solar Companies?

Landing Page Alignment: Make sure that the retargeting ads navigate customers to optimized landing pages. This puts your solar marketing ideas into action.

Strategic Placement & Bidding: Customers become annoyed by seeing the same ads repeatedly, so make sure the customers only sees the ad once or twice a week. These ads can be placed on social media platforms and GDN (Google Display Networks), like YouTube and related apps. This is one of many potent solar marketing solutions.

Compelling Ad Creatives: Your ad copy should have clear CTAs and highlight key benefits of your product/services.

Audience Segmentation: Only retarget the audience that watched videos, abandoned forms, used savings calculator tools, visited the pricing page, and generated website visitors.

7. Partner with Influencers in the Green Energy Space

Influencer marketing has become a highflyer for reaching niche audiences and building credibility. As a key strategy in digital marketing for solar panels, solar companies should partner with influencers who actually advocate and care for smart home technology, renewable energy, and sustainability. It can open doors for pre-qualified and highly engaged customers. Influencers are trusted lifestyle gurus, environmental advocates, and trusted educators having followers who care about the greens of the world. Influencer marketing can give a lot free time on your hands in the following ways:

• Increase engagement and brand awareness

• Brand storytelling

• Unique content formats

• Targeted reach

• Authentic credibility and trust

8. Educate to Convert via SEO-Focused Blogging

Customers do a ton of research before making a decision. Your solar company can become a trust source by implementing this marketing strategy. Through SEO-focused blogging, you can answer customer's questions by providing valuable insights. This will attract organic traffic that will further nurture into high-quality leads, also build authority and support sales conversations.

Blogs become an online long-term asset of your solar website that fuels other marketing efforts. Make these blogs downloadable and upload blogs on different forums, online communities, and social media platforms. Your content should not only be based on text, it must include infographics and short videos. Solar content should have the following things:

• Image optimization

• Meta data (title and description)

• Keyword integration

• External and internal linking

• Well structured for readability 

9. Opt for Solar Lead Generation Platforms

You can market your solar company via specialized solar lead platforms. These platforms connect you with homeowners directly who are looking to add solar to their properties. This marketing approach reduces client-acquisition cost and increases conversion rates. You get to speak with warmed up leads. These platforms allow you to filter out leads by energy needs and geographic area, letting the customer reach your solar company. Below are 3 examples of solar lead platforms that can help in maximizing lead flow:

• Solar Reviews

• Energy Sage

• Energy Bot

10. Engage Customers via Quora Promotions

Quora is a Q&A platform where people can find answers from any industry specialists and experts. Since this platform has been helping people for ages, lately there are a lot of queries about solar. Customers ask questions about solar installation timelines, incentives, pricing, and more. You can cash this opportunity by demonstrating as a trustworthy and helpful expert - provide valuable information and insightful answers. With the passage of time, this will raise awareness about your solar company without any aggressive promotions. Consider this a rich meal cooked on slow flames,  perfect for solar panel marketing that focuses on trust-building and education.

The Bottom Line

The future of solar will only stretch, and companies need to implement result-driven and innovation marketing strategies. Don't let your competitors get the lion's share of this ever-expanding solar market. With these solar marketing strategies, you won't have to chase leads. No time soon, you will receive high-intent calls from businesses and homeowners ready to go solar. Marketing for solar companies shouldn't be a regular speculation - it is about performance.

FAQs

How to identify target customers for solar products/services?

Target customers usually include government organizations, businesses, and homeowners. Look for factors, like geographic location, homeownership, income, and age.

What is solar marketing?

Solar marketing is all about communicating your message to drive sales effectively, matching customers with your provided solar solutions, and understanding customer needs. 

Is solar a profitable business?

Profits in solar depend on different factors like energy production and initial investment. Usually solar companies earn 15-20% gross profit margin. With pay-per-call advertising, these profits can double.